At Frankie and Neeve’s Road Safety Academy, we fully support Greater Manchester Combined Authority’s Vision Zero target—to eliminate all road deaths and life-changing injuries in Greater Manchester by 2040.
Too many lives are tragically lost due to reckless and dangerous driving. These deaths and serious injuries should never be accepted as an unavoidable part of daily life. We believe change is possible, but it requires a collective effort.
We are committed to playing our part by:
- Educating children and young people to create long-term, generational change in road safety.
- Campaigning for tougher sentences for those who commit serious road crimes.
- Sharing our story to raise awareness of the devastation caused by dangerous driving and the lifelong impact it has on families.
We actively support the Vision Zero strategy and have contributed by sharing our experiences at key events, including the Vision Zero Innovation Fund bid launch and Vision Zero strategy meetings.
More about Vision Zero and the Safe System approach:
- Vision Zero is a strategy to eliminate all traffic fatalities and life-changing injuries, while increasing safe, healthy and equitable mobility for all. First implemented in Sweden in the 1990s, Vision Zero has been adopted in other areas across Europe, the United States and the UK. In the UK, Vision Zero has been adopted in several local authority areas, including regions neighbouring Greater Manchester like West Yorkshire, South Yorkshire, Lancashire and the Liverpool City Region.
- Greater Manchester’s Vision Zero Strategy looks to adopt the Safe System approach to road safety. A Safe System is one where people, vehicles and the road infrastructure interact in a way that secures a high level of safety for all. While it is inevitable that there will always be road traffic collisions, adopting the Safe System approach means that the impact of a collision can be minimal, saving lives and preventing life-changing injuries.
Together, we can create safer roads and prevent more families from suffering the heartbreak of losing a loved one.